Dr. Mustafa Sevindir (Webmaster)
sevindir@yildiz.edu.tr
Annual Communication Plan for ASHRAE Turkish Chapter
1. Strategic Objectives
- Increase visibility of ASHRAE within the Turkish HVAC community.
- Engage and inform current and prospective members.
- Promote educational initiatives and knowledge sharing.
- Foster local and international partnerships.
- Support the professional development of HVAC-R professionals and students.
2. Target Audience
- Existing and potential ASHRAE members.
- HVAC-R professionals.
- Academia (students and professors).
- Public and private sector stakeholders.
- Media and industry publications.
3. Key Communication Channels
- Email Newsletter: Monthly newsletters to provide updates on events, technical articles, and industry news.
- Social media: Active on LinkedIn, Twitter, Instagram to promote events, share industry trends, and engage with members.
- Website: Central hub for chapter news, events, technical resources, and educational content.
- Media Outreach: Press releases and articles in local industry publications.
- Webinars & Workshops: Virtual and in-person events to educate members and non-members.
- Collaborations & Partnerships: Working with industry bodies and educational institutions to increase reach.